>>> coming up, in the debate over the fiscal cliff deal, which side is winning the public opinion war? who most americans say gets the message. ♪ ♪ ♪ [ male announcer ] while you're getting ready for the holidays, we're getting ready for you. tis the season. for food, for family, and now, something extra -- for you. cliff approaching who is winning the messaging war? >> according to a new rase -- rasmusson poll, americans will insist on spending cuts and 40% think president obama will insist on only tax increases. let's bring in scott rasmusson from rasmusson reports. take us behind the numbers. what do you see here? >> the reason they are losing the war is they think it is about deficit reduction. they think it won't lead to serious deficit reduction. the president is talking about a fairness issue. since the republicans aren't engaging on that, he is winning. >> so what about raising taxes? president obama is standing firm on his position to raise taxes on the nation's top earners. how do people feel about that? joy they like that idea. -- >> they like that idea. 52% want a ca